Market requirements |
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| These include the following market-side requirements or alternatives: – Ideally product has either market leadership or is market follower 1 to 3. – The market position must be capable of being maintained or extended. – Products are differentiated technically, visually, in price, etc. relative to competitive products. The differentiating characteristics must be important for the customer. |
– Additional services offered create an added value and a high “market entry barrier” for competitive products. – The customer basis is broad, there is no dependance on specific customers. – Production location should not be a disadvantage (e.g. high proportional transport costs). |
